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Written by Garrett McGuire | July 14, 2015 | Market Research, Methodology

Is your hybrid research like this Puggle? Could…

Andrea Joss, Quester’s Vice President of Research, wrote a blog post last year about the company’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the…

Read More “Is your hybrid research like this Puggle? Could be.”
Written by Andrea Joss | May 27, 2014 | Market Research, Methodology

You Can Marry Qual and Quant. We’re Their Love…

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes…

Read More “You Can Marry Qual and Quant. We’re Their Love Child”
Written by Alexander Parrish | May 22, 2014 | Market Research, Methodology

Feeling Happy? Doubt it.

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended)…

Read More “Feeling Happy? Doubt it.”
Written by Emily Schuttlefield | May 20, 2014 | Market Research, Methodology

Happiness: The Bulls**t Emotion – Probing…

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel…

Read More “Happiness: The Bulls**t Emotion – Probing for Understanding”
Written by Hannah Collins | April 29, 2014 | Market Research, Methodology

Uncovering Passion with Probing

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature…

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Written by Garrett McGuire | December 18, 2013 | Market Research, Methodology, Online Qualitative, Technology

Advancements in interviewing technologies:…

I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…

Read More “Advancements in interviewing technologies: Bringing confidence to qualitative”
Written by Garrett McGuire | November 7, 2013 | Market Research, Methodology

Quester relates: How technology is making us all…

A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for…

Read More “Quester relates: How technology is making us all smarter”

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